The fourth annual Independent Retailer Month has kicked off, calling on consumers to support local stores and businesses.
The campaign runs throughout July and aims to increase footfall into town and village centres, helping retailers to stay open for business and to improve collaboration between retailers.
Independent Retailer Month offers marketing and point of sale materials to indies in a bid to engage customers with fun activities and events.
“Most people don’t realise how valuable their custom is to their local, independent businesses.” says Clare Rayner, retail expert and founder of Independent Retailer Month. “We need these customers to understand how their hard-earned cash can boost their local economy, depending on where they choose to spend it.”
“Every pound spent with independent retailers in your local town or village is worth ten times more to your community than if you spent it elsewhere. That’s what Independent Retailer Month is all about: we want consumers to re-engage with their local businesses and discover the benefits of shopping closer to home.
“As well as high quality products and fantastic one-to-one customer service that you’re unlikely to find in bigger retailers, your purchases in independent retailers will mean so much more to your local community – that money will recirculate back to your local economy and help your town prosper!”
For more information and resources visit www.independentretailermonth.co.uk.
You can also check out Clare Rayner’s blog on why supermarkets are not to blame for the ‘death of the High Street’.