We list the running order, all the giveaways and exhibitors, and explain how to get there

PCR Boot Camp 2014: Everything you need to know

This year’s PCR Boot Camp takes place tomorrow – here’s our handy guide full of essential info including times, directions, exhibitor list and running order.

Key info

Date: Wednesday May 21st

Location: The Brewery, 52 Chiswell Street, London, EC1Y 4SD

Contact: 020 7638 8811


How to get there:Visitors travelling by train or tube can exit at Barbican tube station and follow Beech Street on to Chiswell Street. Alternatively, getting off at Moorgate is an option. Head on to City Road and then turn left on to Chiswell Street. The venue is also a 15 minute walk away from both the Bank and Liverpool Street stations.

For more travelling information, including a map and parking information, click here.

How to attend: The event is free for retailers and resellers only. You can sign up here.

Running order

10:00 – 10:30 – Registration & Coffee (Foyer/The Porter Tun)

10:30 – 13:00 – Conference (The Porter Tun)

13:00 – 14:00 – Buffet Lunch (King and Queen Vaults)

13:00 – 18:00 – Expo (King George/Queen Charlotte Rooms)

14:30 – 17:00 – Breakout Sessions (Upper Sugar Room)

14:00 – 17:45 – Microsoft Training Sessions (James Watt Room)

18:00 til late – After Party Drinks and Goody Bags (Chiswell Street Dining Rooms)

Conference (The Porter Tun)

10.30am – Introduction Dominic Sacco, Intent Media

10.35am – Welcome Microsoft – Headline Sponsor Phil MooreUK Operator Channel Sales Lead

10.45am – Diversify or die – the new product sectors you need to know about Carl West – GfK

11.05am – How to Beat Apple on Service (panel session) Christopher Phin – MacFormat (chair)

11.20am – How to sell to the subconscious Frank Deer – hypnotist

11.40am – The future of in-store technologyPhilip Van De Mortel – Intel Embedded Manager, Retail

11.55am – It’s the economy, stupid (panel session) Scott Bicheno – Strategy Analytics (chair)

12.15 – Why you need to worry about Dixons again Himanshu Pal – Kantar Retail

12.35 – Back to the future – lessons from the last 30 years of the UK IT industry Rafi Razzak – Centerprise

12.55 – Closing remarks Dominic Sacco, Intent Media

Read more details about the conference here.

Breakout sessions (Upper Sugar Room)

14.30 – Transmentum – Road to recurring Revenue

15.00 – Edimax – ‘Connect with Edimax’

15.30 – Transcend – Good memories start here

16.00 – Turtle Beach – Bringing the Turtle Beach audio advantage to retail

16.30 – Microsoft – Life after Windows XP and SBS

17.00 – M2M – Why the future is SSD not HDD

Training sessions (James Watt Room)

Microsoft will be running training sessions in the James Watt Room throughout the afternoon, centered on Office 365. All delegates who complete the training will received a free copy.

2.00 – 2.45 – Session 1

3.00 – 3.45 – Session 2

4.00 – 4.45 – Session 3

5.00 – 5.45 – Session 4 

Read more information about the breakout and training sessions here

Exhibitor list

These partners and their products/services will be on show in the King George/Queen Charlotte Rooms from 1pm. 

Headline Partner


Platinum Partners





Spire Technology


Exertis Gem

Avnet Embedded

Spire Technology

Gold Partners


Phillips MMD


Exertis Micro-P 





Turtle Beach


VIP Computers

Silver Partners


Stock In Channel



Network Group


Port Designs 


Click here to find out what each partner will be presenting.


There will be a goody bag for each dealer that attends, plus some exhibitors will be giving away prizes on their stands.

The goody bag (available to pick up at the after party from 6pm at the Chiswell Street Dining Rooms) will include: 

– SOL Republic Tracks HD Headset (worth around £100)

– Hama3-way Distributor for a Cigarette Lighter Socket (worth £16)

– Port Design laptop bag

Here are the competitions exhibitors are running on the day: 

Northamber/Crucial to give away 512GB M550 SSD

M2M to give away £1,000 of tech goodies, including a 512GB Crucial M550 solid-state drive, a Lexar USB pen drive, Lexar SD and microSD memory cards and several sets of Wavemaster Mobi speaker systems.

Plantronics will host a racing game competition. There’s a Rig Multiplatform Gaming Headset plus two K100 In-Car Visor Bluetooth Speakerphones up for grabs.

– Spire Technology will be giving away an Edge10 Monitor to one lucky winner. The distributor will also hand out an Antec Liquid Cooling unit and three sets of headphones.

Social Media

Don’t forget to share pictures and tweet @PCR_Online on the day with the hashtag #PCRBootCamp, and like us on Facebook. We hope you enjoy the day.

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