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Argos says its plan to replace its in-store physical catalogues with digital tablet screens is going down a storm with customers.
The retailer opened several concept stores late last year, and now has seven open across the UK – four in London, one in Colchester, one in Dunfermline and one in Manchester.
Argos says the tablet browsers are proving a "real hit" with customers, who also have access to digital media screens, a free in-store charge bar and free WiFi in-store.
"Since re-opening in mid-April, as its first digital store in the North of England, Argos’ Manchester Fort store has received a really positive reaction from local customers who have been impressed by its new modern look and feel," Argos said in a statement.
Steve Farndale, Argos’ Regional General Manager for the North, added: “Customers have told us that they love the new look Manchester Fort store. They have really taken to the tablets and for those customers that aren’t sure of how they work, our staff are really happy to support them with an enhanced level of service.
"We’ve had customers praising not only the look of the store, but how helpful and friendly our people are. One customer commented that the style and use of technology is phenomenal along with exceptional customer service – they said the whole experience was awesome.”
John Walden, Chief Executive of Argos’ parent company Home Retail Group recently announced plans to open more digital store pilots this year.
Argos plans to open a further 25 digital stores by March 2015.
