Android smartphone will have ‘aggressive pricing’

Tesco Hudl smartphone and Hudl 2 tablet to launch in 2014

Tesco has revealed that it will launch an own-brand Android smartphone to take on Samsung’s Galaxy S5.

Philip Clarke, Tesco’s chief executive, told BBC Radio 5 Live that the handset will be called the Hudl smartphone, will launch by the end of the year, come with pre-installed Tesco services and feature hardware comparable to the Galaxy S5.

While the device will run on Google’s Android operating system, specific details about its screen size or cost are currently unknown. Clarke did reveal that the Hudl smartphone will have ‘aggressive pricing’.

The smartphone will be part of the new Hudl range, the first product of which was the Hudl tablet, which has sold half a million units since its launch last year.

Clarke also confirmed that a refreshed version of the tablet, to be called the Hudl 2, will go on sale in September.

It was also announced that Tesco will open up 12 more stores in the coming year that will focus on the particular needs of local communities.

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