John Lewis has announced its first range of own-brand smart TVs.
The JL9000 John Lewis Smart TVs have been created in collaboration with LG, and are available in Full HD 49, 55 and 60-inch formats.
The boxes include an integrated 50-watt 2.2 channel soundbar with an additional subwoofer.
“There is a continuing trend in customer demand for larger screen sizes with sales of 49-inch and larger accounting for over 25 per cent of John Lewis TV sales,” said John Kempner, vision buyer at John Lewis.
“We wanted to create our own range of premium large screen TVs that would have a distinctive look and also offer the benefits of the very latest in on-demand smart TV technology, while being easy to use.
“LG has helped us achieve this with a sleek and clever design that also includes a built-in soundbar to deliver an immersive sound and visual experience."
Andrew Mackay, commercial director of consumer electronics at LG UK and Ireland, added: “The development of the JL9000 TV series illustrates the strategic partnership between John Lewis and LG – and as the first John Lewis-branded smart TV, it is a premium development combining stylish design and smart technology.”
The new TVs feature the LG webOS smart TV platform, combines smart TV features with terrestrial TV – for instance, by display catch-up and online video services alongside standard channels.
A ‘Magic’ remote is included, which supports navigation using point, scroll, gestures or voice commands. Two pairs of cinema 3D glasses are also bundled with the television.
Other features of the JL9000 series incude the Triple XD Engine for colour and contrast settings and an eight-megapixel webcam for video calling.
The John Lewis JL9000 Smart TVs are available now, starting at £1,399.