UK electronics retailer Maplin has unveiled its first ever national TV campaign.
The ‘Maplin Moment’ campaign aims at dramatising those moments when technical know-how ‘runs dry’, and illustrates how Maplin has the perfect solution. This includes an HDMI adaptor for multiple electronic devices and a light dimmer for romantic dinners.
The heavyweight TV campaign kicks off on Sunday 4th May and will run until Saturday 31st May. It will feature on 89 channels including ITV and Channel 4, as well as on Freeview, digital and Sky channels.
It’s been created by Krow communications, with Adconnection handling the media planning and buying. The TV campaign will be supported by Havas PR UK and also through the retailer’s stores and social profiles. Digital activity will be planned and executed by Fresh Egg and Netbooster UK.
John Cleland, CEO for Maplin, said: “The launch of Maplin’s first national TV campaign is the culmination of a lot of strategic change within the business. Our aim is to showcase the brand to a much wider audience, underpinning our role as Britain’s leading electronics specialist retailer.
"We’ve really invested in the brand with this campaign, combined with a new web platform and investment in our 215 stores throughout the UK. This strategy is designed to give more people a greater understanding and awareness of the brand and of our ‘Maplineers’ – the tech experts ready to help solve some of life’s little, but often frustrating, tech problems.”
You can watch the ad here: