Tech retailers Currys & PC World have kicked off a big TV ad campaign around this summer’s World Cup, as well as a ‘Cash For Goals’ promotion.
The latter will give back registered customers £10 for every goal England scores during the football tournament or £5 for every Brazil goal.
The promotion applies to customers who purchase any large screen TV costing £699 and over from Currys & PC World online or in-store between May 1st and June 11th.
Meanwhile, Currys & PC World’s ad campaign will see men around the country telling ‘footy fibs’ to their wives and girlfriends in a bid to convince them to buy a new TV in time for the World Cup, which takes place between June 12th and July 13th in Brazil.
A three-part TV ad series – created with agency AMV BBDO – will highlight the retailers’ range of HD and Ultra HD Smart TVs. Currys & PC World describe the ads as ‘humorous, down-to-earth and accessible’.
The campaign launches this week on May 1st with three 30-second TV spots and a Talksport radio partnership that includes three 30-second spots. It runs until June 7th.
The TV ads will also be liveon the Currys & PC World websites, as well as on YouTube. An Online Buyers Guide film will feature Sky Sports’ Fantasy Football presenter John ‘Fenners’ Fendley.
Katie Bickerstaffe, Dixons Retail UK & Ireland CEO, said: “The new creative marks a step change for our business in the way we talk about our brand and products to our customers. This summer will see an unprecedented amount of football action which we know many of our customers are deeply passionate about. With these ads we want to tap into that emotion, letting our customers know we are the destination for televisions and a host of other tech upgrades ahead of this summer’s big football tournament.”
Ian Pearman, AMV BBDO CEO, added: “This is our first work for Currys & PC World and we’re really proud that it reflects the step change that has been happening with their brand and within their business.”
So come on England – let’s try to score some goals without the magic of Theo Walcott.
You can check out the ads below: