British audio specialist Bayan Audio has announced its entrance into the North American market.
Launched in 2011, Bayan Audio’s products are now available across the UK, Germany and eight other markets worldwide.
From late April onwards, all of Bayan Audio’s wireless audio products will also become available in the United States and Canada.
The firm’s products, which include speaker docks, Bluetooth speakers such as the Soundbook X3 (pictured) and audio adapters such as the Streamport Universal, will initially be sold through Amazon, followed by premium independent retailers.
“Bayan Audio is enjoying great success in the UK and Europe and we feel it is the right time to enter the North American market,” said Prash Vadgama, CEO of Bayan Audio.
“Although we appreciate that it is both an aggressive and challenging market, we have made the decision to enter as we have a strong and experienced partner to work with.
“We also draw confidence from the positive feedback which we have received for our products which are principally based on design, quality and acoustic performance.”
“UK brands have long been synonymous with excellent design and quality and Bayan Audio’s unique combination of contemporary design, innovative technology and outstanding sound make it the perfect brand to bring to the North American market,” added Cameron Wilson, president of Bayan Audio Inc.
“We’ve had wonderful feedback from retailers about the products and we’re excited to bring Bayan Audio’s award-winning products to North American consumers.”