Entatech UK will launch its first gaming trade event, EntaLive Play, at this year’s Multiplay Insomnia52.
Entatech will host EntaLive Play at the Ricoh Arena, Coventry on August 21st, a trade-only event, ahead of the Insomnia consumer event which takes place from August 22th to 24th.
Multiplay’s Insomnia is one of the UK’s biggest gaming festivals, and sees thousands of gamer attendees each year.
Entatech currently holds exclusivity as the official ‘distribution partner’ of Multiplay.
Entatech is hosting the event in collaboration with its primary vendors in order to promote the PC gaming and attachment products in its portfolio.
Over 20 Entatech vendors will exhibit at EntaLive Play, including AMD, Fractal Design, Func, XFX, Zotac, Microsoft, Philips, Intel, Mad Catz, Nvidia, Western Digital and Be Quiet, with additional vendors to be announced.
Showcase partners AMD, WD, Microsoft and Nvidia will also occupy one of the six seminar slots at the event, conducting short presentations and live demonstrations on thir latest products.
Craig Fletcher, founder and CEO of Multiplay, commented: "We’re incredibly excited to be partnering with Entatech to bring a whole new trade dimension to our event.”
“Insomnia Gaming Festivals have always offered great opportunities for companies to engage directly with our highly influential gaming-orientated attendees, but now at Insomnia52 we have the chance to truly expose the gaming community’s trading power. It’s the best of both worlds.”
Two gaming tournaments will held throughout the day, sponsored by Entatech vendors, with the winners of each tournament receiving a fully-built gaming system. A professional gaming team will play on the rig to show delegates exactly how to maximise performance.
Jon Atherton, Entatech Director, commented: “This will be the biggest event Entatech have ever done and what better timing to precede the biggest consumer gaming event in the country – i52.”
“Anyone who knows me knows I am an avid PC gamer and our gaming channel is one of biggest growing and most innovative with a fantastic range of vendors – some of which we hold UK exclusivity for.”
“EntaLive Play at Insomnia is the perfect platform for Entatech to present ourselves as the number one PC gaming distributor, whilst also posing a great opportunity to further increase the breadth and awareness of our gaming vendors.”