The average shopper set to spend more than £1,000 online this year

British retailers expecting online sales of £45bn in 2014

Online sales are set to grow by 16 per cent in the UK in 2014, according to new research by RetailMeNot.

British retailers are projected to ring up £45 billion in online sales throughout the year, with the average shopper set to spend more than £1,000 online in a year for the first time.

According to a report by eMarketer this will continue to grow in 2015 and beyond.

The firm expects online sales in the UK to increase to $86.40 billion (£51bn) in 2015, $94.17 billion (£56bn) in 2016 and $107.71 billion (£64bn) in 2017.

This forecast puts the UK in third place, behind the US and China, for the country with the biggest retail e-commerce sales worldwide.

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