John Lewis fought off tough competition to win the National Retailer award at the PCR Awards 2014 last night.
The judges chose the retailer ahead of the likes of Amazon, Argos and Currys/PC World for the big award in the Frontline category, which recognises any brick and mortar PC or tech retailer with more than five stores, or an online retailer.
Elsewhere in the category, Scottish success story Utopia Computers picked up the Independent Retailer accolade (awarded to a physical retailer with five stores or fewer) for the fourth time, beating GHI, Triarom, Moortek and Diamond Media.
CCL received the Reseller award, which recognises business-orientated resellers, value-added resellers and system integrators, while PCs Made Simple picked up the Service & Support award, which highlights professionals and firms involved in the support and repair of PCs.
The Frontline category recognises excellence in retail and reseller business, whether on the High Street, online or in B2B.
Winners in the category are celebrated as having represented the UK technology industry to the wider public, whether that’s in terms of support, advice or sales
The full list of PCR Awards 2014 winners can also be viewed here.
The PCR Awards were supported by Entatech (Platinum Partner), VIP Computers (Drinks Reception Host), Exertis Micro-P (After Show Party Host), Hannspree (Photo Booth Partner), Westcoast (Frontline Category Partner), Centerprise (Vendor Category Partner) BullGuard (Distribution Partner), Channel Assist (who provided free hangover packs) and Smithie UK, Intel and AOC (Gold Partners).