40-page catalogue can include the dealer's logo and contact details

Synaxon revamps personalised iTrends catalogues for members

Dealer services group Synaxon UK has revamped its iTrends marketing package which includes a personalised catalogue for members and their customers. 

Subscribing members will receive a quarterly 40-page catalogue, personalised with their logo and contact details. The catalogue showcases the latest tech products but contains no prices – resellers are instead provided with separate pricing file, from which they can set their own margins.

The personalised catalogue can be mailed to prospects by the member company, or handed to customers in person by account management or engineering staff when visiting clients on-site.

Synaxon partner distributor Ingram Micro can also include the individual reseller’s branded catalogues inside the box with any direct own-label deliveries it makes to end-user customers on the reseller’s behalf.

An online virtual version of the iTrends catalogue is also available including built-in video on many of the products over at http://docs.aim2email.co.uk/doc/aim/itrends/2014022101/#0. A web banner is also available for resellers to use on their own website or as a link within emails to drive traffic to their virtual catalogue.

The iTrends full marketing solution also includes two personalised HTML e-shots per month, with automated distribution. The e-shots are emailed to the member’s distribution list, which is held within the iTrends portal and can be amended at any time.

Derek Jones, MD of Synaxon UK, said: “In the middle of last year, we decided to put much more focus on driving sales for our members through service.

“That focused approach is now starting to pay off and the new iTrends is a significant additional investment in our membership services. The Synaxon iTrends marketing package is arguably the best value for money, inclusive marketing programme available to resellers. It enables them to promote leading IT products and brands to customers in a professional way. It’s extremely cost and resource-efficient and it works.”

Synaxon UK’s 2014 conference takes place at the Hellidon Lakes Golf and Spa Hotel in Northamptonshire on Thursday, June 19th and Friday, June 20th.

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