PCR takes a look at the services on offer from industry helper Channel Assist...

Channel Assist: Boosting the channel

Channel Assist offers a range of sales and marketing solutions for its partners – from sell-in to store sales – and it’s just given its brand an overhaul with its new logo shown off below. PCR takes a look at the services on offer…


The firm aims to help retailers understand how to influence what the shopper hears and to support buying decisions. Channel Assist provides sales and product specialists to advise retailers why customers might be interested in a certain product – and to make sure they don’t leave empty handed. The firm has expertise with retailer head office teams.


The business analysis service from Channel Assist is designed to help partners understand the factors that support and limit sales potential within retailers with multiple points of sale. The service monitors stock and sales trends to figure out what works best – in a bid to make sales as strong as possible.


Aimed at clients who need to outsource or complement their in-house teams, the channel development service is designed to help a firm reach its retail sales goals. Channel Assist supports the creation of retailer marketing engagements and below-the-line marketing campaigns to maximise sales.


Having?a big impact on the customer at the point of sale can make a big difference in overall sales figures. Channel Assist says it works with retailer teams to design and create impactful POS that is aligned with the individual store or chain, from design to manufacture and through to POS installations.


Channel Assist has a dedicated installation team consisting of qualified shop fitters, who can help set up POS solutions and fixtures. The firm says that the team isn’t just for in-store creations as exhibition builds can also be put together. A number of store formats, fixtures and fittings can be chosen to help make the store stand out from the crowd.


When a company needs an outbound sales force or a trade show or exhibition, Channel Assist offers help, from resourcing the team, providing branded vehicles, a venue and inventory control.


Channel?Assist is the UK partner of the e-learning platform Cyberscholar. Cyberscholar lets manufacturers deliver e-learning content, understand where the distribution of learning is within a retailer store estate, and deploy field personnel to improve learning where it is actually needed the most.


Inticing customers into your store is no good if products aren’t displayed or located correctly. Channel Assist suggests offers solutions to retailers to make sure that pricing and POS is in place, products are on the right shelves and solves problems on the shop floor to optimise in-store presence.

“Our business model has significantly evolved over the last 18 months and so we have kick-started an overhaul to the Channel Assist brand,” says MD?Victoria Satterly.

“The new logo represents the multifaceted services and solutions we now offer and is the first step to establishing Channel Assist as the UK’s leading retail agency."

“Our unique proposition enables us to support our partners on all aspects of their retail strategy at any point in time. Each service is focused on generating revenues for our partners from sell-in to retailer buying teams through to all aspects of driving sales out on the shop floor.”

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