Business managers Jose Alvite (left) and Chris Martin (right) join distributor

Exertis Micro-P grows consumer electronics team

Distributor Exertis Micro-P has grown its consumer electronics team following increasing demand in the sector.

Jose Alvite (left) and Chris Martin (right) have been appointed consumer electronics business manager and audio products business manager respectively. They will report in to the general manager of Exertis Micro-P’s Consumer Electronics Division, Caroline Hope.

Their appointments are effective immediately and they will be based at Exertis Micro-P’s Basingstoke office.

Martin has a wealth of experience in the consumer electronics industry, with both Telco and manufacturing sector knowledge. He will be responsible for managing the existing portfolio of audio brands as well as identifying new brands to introduce to the UK market. 

Alvite has experience in managing large franchises within distribution and resellers, and will aim to seek, drive and support new product categories.

Hope said: “Chris and Jose’s appointments reflect the increased demand Exertis Micro-P has generated from its partner community for the products available from its specialist consumer electronics team. Recently, it has enjoyed excellent growth with its TV and audio brands, partly driven by consumers’ rising interest in the connected and automated home.

"Extending the consumer electronics team ensures Exertis Micro-P has the resources to respond effectively to this growing demand.”

Jose Alvite added: “In my new role, my 17 years of experience in distribution and reseller experience will be invested in developing and growing this key area of business. I will also focus on promoting the value that an established and respected distributor like Exertis Micro-P can bring to its partners.” 

Chris Martin commented: “Having worked in consumer electronics retail for the past seven years, I am really excited about joining Exertis Micro-P and growing the audio category to benefit our partners. There’s no doubt that this is a fantastic time for audio in retail, with many innovative products due out soon. These, combined with Exertis Micro-P’s experience and value added approach, means that we are in an excellent place to drive extra growth opportunities.”

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