PCR Tech and IT retail, distribution and vendor news
Digital gaming specialist Green Man Gaming is to consider publishing software in 2014.
CEO Paul Sulyok told PCR (read the full interview with Sulyok here) that becoming a publisher “was certainly something we’d consider in 2014”.
He added that if the firm did begin to publish titles, the focus would be on bringing smaller developers to the digital market.
“I don’t like to think of it as publishing in the traditional publisher route,” explained Sulyok.
“I think of it more as supporting small developers who have got a great game. Three guys who have got together, put together a great game and we just come along and help them go to market.”
Despite Green Man Gaming’s expansion to offer physical products – such as consoles and boxed games – in 2012, Sulyok said that the focus would remain on digital distribution.
“We’re not necessarily going to negotiate multi-million pound deals with Game and HMV to get their products out there,” he said.
“It’s more about us being good at what we do, being very good at working with publishers, having a great community who have been very supportive, manned by a bunch of guys who like games, and we would like to help developers be able to get their product to market.”
“Not just on GMG – we’ll help them across the board.”
He additionally voiced his opinion that the PC gaming market was set for a boom in consumer interest, as publishers begin to recognise the benefits of a lower initial cost of publishing on desktop systems – such as the upcoming Steam Machines, bolstered by the growth of virtual reality technology such as the Oculus Rift.
“What you’ll find is that the publishers themselves, the guys that own the IP, are going to start moving strongly towards heavily supporting the Steam Machines, because they will make more money out of it,” Sulyok explained.
“Significantly – we’re talking two or three times more.”
“The publishers will lead with their pockets, and they will support Steam Machines and give them a nice diverse portfolio of products.”
“The pricing mechanisms that are in the PC digital marketplace are very consumer friendly and the way in which you can purchase items, and the speed at which you can purchase them, and the enjoyment you can get from those items – [especially when] coupled with a headset such as the Oculus Rift – it’s going to be a fantastic experience.”
“There’s always going to be a place for the two primary consoles, but I do see there being a shift across and a realignment of what’s going on.”
