Dixons and other retailers keen to get on board with Steam Machines

Suppliers and retailers excited by ‘massive buzz’ around Steam Machines

Scan Computers is confident PC gamers across the globe will lap up its custom-designed Steam Machine.

The system builder is one of 14 partners of Valve – the company behind the Steam PC gaming digital download platform and popular Half-Life games – licensed to create the Machines, and will build its 3XS NC10 Steam Machine in the UK.

The NC10 measures 202x 369x45mm and has a volume of three litres. Inside sits a 2GB Nvidia GeForce GTX 765M graphics card, Intel Core i3 4000M CPU, 8GB of RAM and a 500GB Western Digital hard disk. It is customisable using an online configurator and comes with SteamOS and an official Steam Controller. Prices will start from £699 when it arrives in the second half of 2014.

“We anticipate strong sales for the NC10 not only in the UK but also abroad, because it is one of the few custom-designed Steam Machines available,” Scan Computers director Elan Raja III told PCR.

“The buzz in the market about the anticipated impact of the new innovations in hardware design to run Steam OS is massive. SteamOS is bridging the gap between PC gaming and the console. We’re proud to be a hardware launch partner.”

Scan has identified two core markets for the NC10 – existing PC gamers who want a secondary console-like system for their living room and lapsed PC gamers who have switched to consoles due to the complexity and cost of large gaming PCs.

Dixons is keen to get on board with the Steam Machines. It is already stocking Steam Wallet cards, which let users top up their Steam accounts online. Simon Urquhart, category manager for PC gaming, components and upgrades, said: “For me, CES 2014 was all about PC gaming – especially Steam Machines. It’s still early to say what they will achieve but I think they would look good under the TV and have great potential. We are in discussions with Valve. The team here are keen gamers and as excited as everyone. When they arrive, we want to have the right offering.”

Martin Slade from indie Bits and PCs commented: “There could be a big market for SteamOS machines, and as the operating system is free, it could provide a price advantage compared to other platforms. It is an opportunity for independent retailers.”

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