Partners with 3D Systems to combine its portfolio of brands with 3D printing products

Hasbro brings 3D printing to children and families

The likes of Transformers, My Little Pony and Monopoly could soon be heading to the world of 3D printing.

Toy giant Hasbro has partnered with 3D printing specialist 3D Systems to co-develop ‘play printers and platforms’ later this year.

The pair say they will deliver ‘new immersive, creative play experiences’ powered by 3D printing for children and their families.

This partnership combines Hasbro’s portfolio of consumer brands, including Transformers, My Little Pony, Twister, Monopoly, Nerf and Play-Doh, with 3D Systems’ 3D printing products. Both firms will work together to create experiences for kids and families both in the home and online.

"We believe 3D printing offers endless potential to bring incredible new play experiences for kids and we’re excited to work with 3D Systems, a recognised industry leader in this space," said Hasbro President and CEO Brian Goldner.

Avi Reichental, President and CEO at 3D Systems, added: "We are thrilled to collaborate with Hasbro, a premier, global, branded play company, to jointly define, shape and lead the entire digital play space, powered by 3D printing."

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