The Guardian has today given a quarter page to the Doge meme in its financial pages.
According to Buzzfeed, the advert was published on behalf of DueDil, a business data company that won a Guardian Small Business Networks competition.
The winning prize was an advert in the paper, and DueDil decided to use this opportunity to, err, print a Doge meme.
The Doge meme originally appeared on the internet around 2008, but has become popular again in recent months thanks to new cryptocurrency Dogecoin.
Dogecoin has been gaining in popularity since its launch in December. In January, we reported that it was already seeing almost double the daily usage of Bitcoin.
Dogecoin also appears to be becoming the cryptocurrency of choice for fundraising efforts. It was used to raise more than $25,000 to send the Jamaican bobsled team to the 2014 Winter Olympics. It is also being raised to fund the Doge4Kids campaign, which is provides service dogs for children living with disabilities.