Distributor Exertis Micro-P will launch Cherry’s full product range into both the retail and corporate markets.
Cherry’s keyboards, mice and smart card readers will be available at ‘extremely attractive and competitive price points’, says the distie.
The product launch will be managed by Exertis Micro-P’s Components Team.
Stuart Hatch, Exertis Micro-P Components General Manager, said: “The addition of the Cherry brand to the Components portfolio further enhances our offering for various sales channels. Our corporate resellers and their customers, will benefit from a brand known and respected for absolute reliability and an extensive range of business-class input devices.
"Meanwhile, individual consumers will gain access to the same high quality, award-winning designs, including ‘Initial for MAC’, Cherry’s uniquely designed keyboard for Mac users.”
Michael Groom, Cherry MD, added: “We are extremely excited to venture into a new era, offering Cherry’s highly respected peripherals to a wider market through Exertis Micro-P. We’re delighted at the prospect of using this announcement as a basis to continue to grow our relationship with Exertis Micro-P for many years to come, but also to grow our mutual business together, to also benefit the retail channel and the customers it serves.”
Read the upcoming April issue of PCR for more on Cherry’s products and plans for 2014