UK etail giant contemplates opening physical stores, but says current in-store business model must change eyes a move onto the High Street

It’s flourished in the online space – now is considering opening its first shops on the High Street.

The electrical etailer has amassed four million registered customers and 250 employees since launching in 1999.

Today it operates from a 280,000 sq ft warehouse facility in Howden, and hopes to expand upon this in the future.

When asked whether the company has thought about opening physical stores, MD Stuart Carlisle told PCR: “Yes we have considered it and once we have found the most effective model for our customer base, we will act upon it."

“Retail has changed significantly over the last five years and so we are always investigating ways to best meet our customer’s needs. Whether this is through online, High Street or multi-channel retail, the options are there for us to progress.”

However, Carlisle is mindful that etail will continue to flourish in the future, with physical stores having to adapt to compete.

“Online retail will continue to grow,” he added. “Simple economics dictate online retailers can usually offer products at better prices – so this is where most of the consumers will go."

“The High Street will by no means die out, it will just have to adapt."

“People still want to buy products in store, it’s just clear the current model is not sustainable.” currently has over 70,000 products online, and delivers 10,000 units to its customers every single day, including components, PCs, software, accessories, gadgets, TVs, office supplies, storage and more.

Carlisle aims to make the business the main shopping destination for electronics. “We want to be the go-to point for electronics,” he said. “To do this we’re investing heavily in our internal infrastructure and planning improvements for the future."

“We will continue to develop the business and customer base. We know that the customer experience is becoming an increasingly important element of online retailing and we will be better placed to deal with these demands."

“With all this we understand that we have a loyal customer base and will not neglect our heritage.”

Ebuyer also hopes to ramp up its marketing in the future.

“Our growth plans for the next five years are ambitious,” added Carlisle. “We have recently brought in a new marketing team and are already implanting their plans with our key partners for 2014."

“All media streams are an option for us as we continue to grow, be that TV, radio, print or online.”

Read the full interview in the February issue of PCR or via our digital edition here

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