Perks runs through a typical working day

A day in the life of: Darren Perks, Sales Manager, Entatech

After downing the obligatory cup of morning coffee, I start my morning checking over the sales figures from the previous day – giving a pat on the back to those who have done well and taking the time to advise those who may need a hand.

I sit in the middle of our sales floor, meaning I’m easily accessible for all departments – not always a good thing as it often results in answering a thousand questions a day. Working closely with our five channel managers, I help to set the objectives and the team’s goals – devising the best routes to market with the most appropriate products – before liaising with our supervisors to discuss the tasks for the day. I may also work with our marketing department on any reseller promotions and product launches that are coming up.

Come lunchtime I’m usually looking for an opportunity for a cheeky nap. Failing that, I take the time to get to know our new starters and let them know about our fake Fancy Dress Fridays – which is always good for a giggle when someone falls for it. 

Where required, I liaise with our director, Jon Atherton, to discuss new manufacturers and products coming on board. I work closely with vendors to help develop their relationships and fulfill training needs with our sales team, as well as assisting in pitching to prospective manufacturers.

As the day draws to a close I’m juggling a number of different tasks, from developing accounts, analysing and maintaining our database to keeping an eye on the number of resellers we trade with. 

I am also heavily involved in our recruitment drive, interviewing some of the many characters from Telford and surrounding areas. 

I often leave the office at around 6.30pm and take my first breath of the day – the industry is so fast moving that you’re always on the go.

By around 9pm the ringing stops in my ears and the Windows phone is finally switched off.

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