UK and Ireland sales rose five per cent over the Christmas period

Record Boxing Day for Dixons as over £100,000 is taken every minute

Currys and PC World owner Dixons Retail drew record sales on Boxing Day 2013, with more than £100,000 flowing through its tills every minute.

UK and Ireland like-for-like sales were up five per cent for the period from November 1st 2013 to January 4th 2014.

Internet-led sales grew by 23 per cent, while group gross margins fell 0.5 per cent.

Northern Europe like-for-like sales increased two per cent, while in Greece like-for-like sales fell eight per cent.

The news comes after Dixons’ websites enjoyed a Christmas sales spike.

Sebastian James, Dixons Group Chief Executive, commented: “This has been a lively Christmas with plenty of ups and downs and I am pleased to report that we have turned in a good performance. We have consolidated last year’s strong gains and I am confident that we have gained further market share.

"In the UK and Ireland, the “Black Friday” weekend was remarkably busy, but was followed by a somewhat quieter couple of weeks as we approached Christmas Day. From Boxing Day, the business took off like a rocket – in fact, Boxing Day itself was the biggest in Dixons’ UK history with more than £100,000 flowing through our tills every minute. This is especially encouraging as we have already passed the anniversary of Comet’s departure from the market.

"These are good numbers, but I am mindful that what recovery there is in the UK is still fledgling, and we continue to plan accordingly. We have some very strong comparables in the fourth quarter and, with a later Easter as well, I expect performance in the remainder of our financial year to be more modest than the year to date.

"However, with great service and fantastic value in our stores and online I think all our businesses can continue to outperform our competitors in each of their markets.”

Dixons completed the sale of Pixmania in late December 2013.

Read PCR’s exclusive interview with Sebastian James prior to Christmas 2013 here.

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