Entatech has set itself the target of generating an extra £2 to £3 million in sales per month over the next year.
It plans to drive up business by going after major retailers “in a stronger way” than ever before, and has started by restructuring its sales team and hiring a retail consultant.
The distributor has also appointed James Pettener as retail account manager, who will be working alongside Laura Lewis-Weaver on the retail side.
The distributor has created a business development arm and has separated its sales teams into etail, retail, enterprise and storage, buying group and SMB. It is also focusing on corporate, education, financial, healthcare and MoD.
Entatech sales manager Darren Perks told PCR: “We’ve got a section of people focused on retail and we’re targeting or are already dealing with some of the big UK multiples. So we’re really going after those types of businesses in a stronger way and are overviewing what we’re doing.
“We’ve also brought in a retail consultant who we will be working with over the next few weeks to really hone in on that.
“In terms of numbers, it’d be nice to be doing probably anything between an extra £2 to £3 in million in sales per month in the next 12 months.”
Entatech has also appointed Neil Gilbody as sales team leader, who will report to Perks, and sales induction coordinator Ben Davies, who will look after new starters joining the account management team.
Entatech has almost 50 sales staff and deals with more than 1,500 resellers every month.
Entatech VP Jon Atherton commented on the department reshuffling and the distributor’s new focus on customer service: “Our business has grown tremendously over the last two years and with the set up we’ve got now, we have realised that we need to put more focus and proactiveness into our relationship with our customers.”
Entatech: 0300 101 1000