Centre will study consumer and business behaviour to direct future product innovations

Samsung European Innovation Centre opens in London

Samsung has opened its European Innovation Centre in London.

The centre is designed to study the behaviour of consumers and businesses, in order to direct and identify future product innovations for the company.

Samsung’s increasing investment into research and design is part of a global strategy initiated by the company, with $10.8 billion (£6.6 billion) invested in 2012.

“London was selected in recognition of the city’s established creative and knowledge economy, which will enable Samsung to grow its global capability in software and design innovation,” Samsung said in a statement about the opening.

Secretary of State for Culture Maria Miller, who attended the event, added: “Samsung Electronics choosing London for their European Innovation Centre highlights our global reputation as a hub for the world’s creative economy. This is great news for our economy and will help drive growth and jobs as well as strengthening the relationship between the UK and Korea."

SP Kim, President and CEO of Samsung Electronics SP, said: “Samsung is committed to investments in new technology and design and is proud to expand our contributions to the UK community. We recognise future trends demand ever-increasing integration of hardware and software and opening our European Innovation Centre in London is a strategic milestone in realising our ambitions to deliver rapid innovations that make technology available to everyone.”

Following the opening of the European Innovation Centre, Samsung also announced that it had launched the industry’s first 1TB mSATA solid-state drive.

The Samsung 840 Evo mSATA SSD is also available in 120, 250 and 500GB capacities, and is expected to cost around the same as standard solid-state drive products.

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