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Researcher warns online retailers to prepare for the busy period

Today is the busiest online browsing day for Christmas gifts

Today (November 12th) will be the busiest online browsing day ahead of Cyber Monday – the busiest online shopping day.

Riverbed Technology polled 3,000 shoppers across UK, France and Germany and found that consumers start browsing online for presents and researching gifts up to three weeks in advance of making a purchase.

Riverbed is warning online retailers to prepare for the busy period.

“Failure to offer a positive user experience during this crucial browsing period will inevitably affect where the shopper chooses to spend their money when they come to purchase,” said Paul Wallace, director of product marketing, Stingray Business Unit, Riverbed Technology.

“Strong Christmas sales are essential for the long-term performance of many retailers, but shoppers are increasingly selective about where they spend their money. They have little patience towards sites that are slow or offer poor usability.”

Cyber Monday takes place on December 2nd.

Internet browsing group image via Shutterstock.com.

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