Retailer will ‘source, develop, produce and sell’ the first new Pioneer products for five years

Dixons Retail to be exclusive Pioneer TV partner

Dixons Retail has announced an exclusive partnership with the electronics manufacturer Pioneer.

Under the agreement the retailer will “source, develop, produce and sell” Pioneer TVs in Europe.

The products will be the first new Pioneer TVs to enter the European market in five years, with the first sets due to go on sale in the Nordic region in December, with “an aspiration to extend into the UK market in the future”.

“We are very excited to be working with Pioneer, a legendary brand in the world of technology, on its return to the European TV market,” commented Sebastian James, CEO of the Dixons Retail Group.

“Today’s partnership reflects our reputation for excellence which we have worked hard to build during the last 40 years we have been operating in Hong Kong. This exclusive partnership is fantastic news, allowing us to offer the newest and latest TV technologies to our customers.”

“We’re delighted to collaborate with Dixons Retail,” added Yoshihide Beppu, business planning director of Pioneer Home Electronics Corporation.

“Our decision to work with Dixons Retail was a natural one, as we highly value their clear customer focus, market leading positions and innovative approach to retailing.

"With their highly respectful approach to the premium positioning of the Pioneer brand, alongside our loyal customer base, we believe this is a winning combination and we’re excited to watch these new products transport customers in to a world of fun, entertainment and interactivity.”

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