Optimove wants to be market leader

‘All big tech retailers will have customer retention systems in ten years’

A web-based software vendor says all the top tech retailers will be using automated customer retention systems for their websites in ten years’ time.

Optimove, which provides software to websites that tracks data and the performance of marketing campaigns, wants to be a market-leader in the sector.

The company already works with websites like Foxy Bingo and Get Taxi, and wants to work with more medium and large-sized online tech retailers going forwards.

Customer retention systems look at how making changes to a website can increase the number of customers who purchase multiple goods, for example, as opposed to those who buy once and never return.

Optimove CEO Pini Yakuel told PCR at the Ecommerce Expo: "We find patterns and identify micro segments of customers and look at how to make them more engaged, but in some places customer loyalty is not strong and we can help companies improve this.

"We want to bring our expertise to ecommerce and target more retailers – anyone who has an interesting customer story.

"In ten years’ time, all big retailers will have retention automation systems. We want to be number one player in that market."

Optimove is based in Tel Aviv, Israel, and turns over more than £20 million each year.

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