Vendors introduce new monthly subscription model as market evolves

Shake-up for security software subscriptions

Anti-virus software providers are reconsidering how they sell their products to customers.

Several have already introduced monthly subscriptions, while others are considering offering them for the very first time. Traditionally, security software subscribers renew their paid-for licence on an annual basis.

The monthly subscriptions have been introduced in light of the recent rise of software for mobile devices, such as smartphones, which are typically sold with a monthly contract.

Web-based product BullGuard Identity Protection costs £3.95 per month or £34.95 per year, while Norton and Kaspersky Lab are considering introducing monthly subscriptions.

The news comes following several vendors’ decision to offer subscription-only software, such as Adobe.

Stefan Wesche, Norton’s technical and product expert, told PCR: “We are looking into other models. Some users would be interested in other payment options [rather than an annual subscription], so we’re looking at a monthly payment model. We’ll probably have a solution available shortly.”

David Emm, senior regional researcher, UK, Global Research & Analysis Team at Kaspersky Lab, added: “We’re currently looking at it in Germany, which is our biggest retail market in Europe. Clearly, if you’re offering the product via an ISP, it makes sense to have a monthly bill. Whether it suits people in terms of how they buy it, we’re willing to try it. And with people using other mobile devices and so on, people are more used to that.”

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