Angela Ahrendts takes on newly created position as senior VP of retail and online stores

Apple hires Burberry CEO to head up retail arm

Apple has appointed Burberry CEO Angela Ahrendts as senior VP of retail and online stores, and member of its executive team.

Ahrendts will start the newly created position in spring 2014 and will report directly in to Apple CEO Tim Cook.

She will have responsibility for the strategic direction, expansion and operation of Apple’s retail and online stores.

Ahrendts has vast experience in the fashion sector. Prior to Burberry, she was executive VP at Liz Claiborne, and earlier in her career she served as president of Donna Karan International.

Ahrendts said: "I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline.

“I have always admired the innovation and impact Apple products and services have on people’s lives and hope in some small way I can help contribute to the company’s continued success and leadership in changing the world.”

Tim Cook added: "I am thrilled that Angela will be joining our team. She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record.”

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