Online transactions through the service to be covered by Amazon’s ‘A-to-Z Guarantee’

Amazon to rival PayPal with ‘Login and Pay with Amazon’

Amazon has launched ‘Login and Pay with Amazon’, an online payment service which looks set to compete with PayPal.

Revealed at the payment and financial service event Money 2020, the service will appear in the form of a payment button, much like the existing ‘Pay with PayPal’ button, on the sites of Amazon’s partners, and will use Amazon’s payment infrastructure to conduct transactions.

“Amazon has more than 215 million active customer accounts,” said Tom Taylor, Vice President of Amazon Payments, in a press release on Amazon’s site.

"Login and Pay with Amazon enables companies to make millions of our customers their customers by inviting online shoppers with Amazon credentials to access their account information safely and securely with a single login.”

Purchases made using the service will be covered by Amazon’s ‘A-to-Z Guarantee’ protection, which is already used on the retailer’s own website.

One of the first partners to use Login and Pay with Amazon will be the US in-flight Wi-Fi supplier Gogo, which will add the button to its methods of payment later this year.

Amazon’s press release states that other companies wishing to integrate the system can use “a set of widgets and APIs to embed on their site and integrate with back-end systems. Login and Pay with Amazon uses the OAuth 2.0 protocol, which has been broadly adopted for user-authorized exchanges across sites.”

Interested retailers should visit for more details.

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