Midwich’s specialist technical AV division, True Colours, has bolstered its team with the appointment of Adam Berditch.
Berditch joins the company as technical streaming specialist. He will work primarily with True Colours partners Exterity and BrightSign, along with Mersive’s Solstice software.
Berditch joins the team having previously worked in business development manger roles at Osborne Technologies and in account management at Sahara.
“Today’s technology market demands convergence of the AV and IT sectors. In this new role I hope to close the gap between these technologies using the True Colours’ portfolio of IP Video Distribution and Collaboration Software, and easing the introduction of networked products into our traditional AV account base. I look forward to being a part of the ever expanding Midwich Group,” commented Berditch.