License partner for Philips occupies first place in 27-inch monitor segment

AOC and MMD double market share in display sector

AOC and MMD have doubled their market share in the 27-inch market segment of the monitor sector.

The share, which rose from eight per cent in Q2 2012 to 16 per cent now, seats the companies, who together are the license partner for Philips, in top position in the sector.

The collaboration sits in third place overall in the monitor market, with nearly 13 per cent market share.

"In the consumer segment, as well as in business monitors, there is a trend to larger displays,” explained Thomas Schade (pictured), vice president of EMEA at AOC and MMD.

"This we have identified early on and have thus developed innovative solutions for our customers. Our market success demonstrates that our outstanding innovations more than fulfil our customers’ needs."

In the UK alone the two brands have also increased their market share – up to almost 10 per cent in Q2 from 7.7 per cent in the preceding quarter.

The growth is attributed by AOC and MMD to the growth in large screen sizes, where both companies have separated increased their market share. Philips currently sits at fourth in the sector, with AOC following in fifth. Combined, their 16 per cent share seats them second in the market.

"Our successful development – generally and in growth segments – underlines that we have the correct strategy and the right focus,” said Paul Butler, country head of MMD and AOC in the UK.

“We offer high-quality innovations combined with an excellent service and customer orientation. All these factors lead to the positive achievements we are continuously making."

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