New fashion-inspired store design opened by CEO Sebastian James

IN PICTURES: Dixons Retail opens Bluewater ‘Store of the Future’

Dixons Retail has opened its Currys/PC World ‘Store of the Future’ at Bluewater – and PCR has taken fresh snaps of the renovated shop.

Sebastian James, CEO of the electronics retailer, was joined by Quentin Bossom, Dixons’ Head of Format, to open the new-look store.

The shop, which takes inspiration from modern fashion, is aimed at attracting more female and young, “tech-savvy” customers, Dixons said in a statement.

Check out PCR’s image gallery of the Bluewater store here:

The Dixons Travel store at Gatwick Airport, opened in August, was the first ‘future’ store, and served as a concept for the design. Following the store’s success, Bluewater is the first High Street Currys/PC World to follow suit, and will be followed by every remaining UK store.

“The Bluewater store has been designed with a more attractive design and a greater emphasis on having fun with technology,” the company added.

The customer experience-focused store includes ‘Stay & Play’ areas, where customers can hang up their shopping, use products and receive advice from Currys/PC World experts.

Customer assistance will also be provided by dedicated ‘Knowhow’ and ‘Showhow’ areas, as well as group tutorials, in-store setup and the “Delivery & Installation” service.

Customers can also use ‘floating’ screens and mounted tablet ‘Lookbooks’ to search through Dixons’ product range.

To fit with trends in technology and seasonal demands, such as the growth in “sexy” appliances Dixons reported earlier this month, the store’s fixtures are designed to be flexible, and can be moved around and adjusted to fit new products and design changes.

“I’m thrilled to be launching our newest ‘future store’ shop in Bluewater today. In it we have distilled everything we know about making these exciting and desirable products spring into life,” commented James.

“Our job is to make buying technology not just fun, but also easy, and I think this takes us another giant leap forwards in achieving that goal for our customers.”

Check out PCR’s image gallery of the Bluewater store here

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