LG becomes the football club's digital display partner; can use City players in advertising and POS

Manchester City signs LG after transfer deadline day

Manchester City Football Club has signed LG Electronics as its Official Digital Display Partner.

The two-year deal will see the vendor provide display technologies to the Etihad Stadium. LG has already kitted out the stadium with more than 360 digital LED screens during the build-up to the 2013/14 Barclays Premier League this summer. 

The screens, ranging from 22-inch to 47-inch versions, were installed throughout the stadium’s premium suites, hospitality boxes, fan concourses and food and beverage kiosks.

More than 320 flat-screens, which can be used as TV or digital signage, will also feature in the City Football Academy which is due to open next summer. The training complex is located on an 80-acre site next to the Etihad Stadium. 

LG will be permitted to use Man City players and the club crest in advertising, packaging and point-of-sale across LG’s vast sales networks around the globe. LG branding will also feature in advertising including the match day programme and perimeter LED screens.

Chief Commercial and Operating Officer for Manchester City Football Club, Tom Glick, said: “The digital refit of our stadium concourses and hospitality facilities is only the beginning of our exciting partnership with LG. More enhancements for our fans are planned for the coming months, and we look forward to making the Etihad Stadium and City Football Academy a showcase for LG’s world class products.”

LG Electronics UK President Brian Na added: “We are delighted to be an official partner of Manchester City Football Club; during what we are confident will be an exciting and successful season for the club.”

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