Around one third of UK shoppers say they would use Google Glass to browse promotions and search for stock in retail stores.
Venda surveyed 2,000 adults, and found that 28 per cent would use the wearable technology to access in-store promotions, while 27 per cent would use Glass to search for available stock and product ideas while in-store, reports The Drum.
However, the latter figure rose to almost half when focusing on the the 18 to 24 year old demographic (some 45 per cent).
The survey also found that a third of consumers suggest retailers should not be allowed to ban the use of Google Glass when shopping. More than half of these felt that retailers would have something to hide if their customers were not allowed to use Google Glass when browing in-store, such as negative product reviews.
Eric Abensur, group CEO of Venda, said: “Wearable technology has the potential to help both consumers and retailers. Consumers will be able to make informed purchase decisions and redeem offers, while Glass will help retailers promote the visibility of products on social networks in a novel and engaging way."