KMS Components is giving its @Tab own brand tablet line a complete rebrand.
The distributor is applying a makeover to its tablet range just ahead of its new product launch this summer, in a bid to improve online sales. The range will now be known as AppTab.
Steve Bland, sales director at KMS Components, told PCR: “The rebrand has come from listening to customer feedback. End users at times were not able to find @Tab within search engines online.
“So by rebranding to AppTab we have fixed the problem.
“We always look for ways to enhance and make our brands more successful for online shopping, so it was important to make this change to increase the web traffic.”
KMS launched @Tab into the market in February and says it’s enjoyed a “massive growth in sales”.
The fresh AppTab range will be available from KMS over the next month or so, with several brand new dual and quad core tablets boasting enhanced content. These include the AppTab 7 Dual Core tablet (pictured), priced at £89.99.
“KMS has quickly become a major player in the tablet market with its other brands Versus and CnM, and is certain AppTab will continue to grow and contribute to the market share KMS already has,” said KMS.
“We want to give our customers an amazing hardware and software experience – and the new range delivers this.”
KMS previously told PCR it wants to retain ten per cent of the tablet market.