Mark Zuckerberg is planning to introduce 15-second video ads to Facebook, reports WSJ.
The social network as been on the cusp of including video adverts for some time. The publication reports that Zuckerberg was worried about angering Facebook’s 1.1 billion users with annoying adverts. The solution? Make them silent.
While the ads are set to appear ‘prominently’ on all members’ timelines, they won’t make a sound. If users see something they like, they can click on the video to restart it with noise.
‘People familiar with the matter’ have told WSJ that a number of big brands have committed to buying adverts for the launch, which is set to be this autumn.
The report claims that Facebook will charge around $2 million per day to let advertisers reach all adults aged 18-54 on the site.