Service, when done right, brings custom back, states Richard Marsden

Customers now less price driven, says VIP

VIP Computers sales director Richard Marsden believes that service is the key differentiator for retailers and resellers.

Despite purses being tight for many consumers in the current financial climate, Marsden believes price is a small part of the purchasing experience.

He commented: “Customers are less price driven that they were a few years ago. I think more people are realising that price is just one of a number of factors that ensure the customer comes back time and time again.

"Service is key from the moment they enter either a store or website right through to how you deal with any post sales issues. Giving the customer a feel good factor around your company really is worth one or two per cent on price.”

VIP will be discussing these important issues and more at PCR Boot Camp on Wednesday May 29th. It’s a one- day conference and expo for the UK’s top technology dealers, in association with Microsoft, taking place at The Brewery in London.

Click through to read the full interview with Richard Marsden about VIP’s presence at PCR Boot Camp.

You can register for PCR Boot Camp for free here. All retailers and resellers who attend will also receive a free Jabra Bluetooth speaker worth £150.

Microsoft is the headline partner for this year’s event and it’s joined by Prestigio, Entatech, Micro-P, Gem Distribution, and Westcoast (Platinum partners), plus Hama, Wasp, TP-LINK, KMS Components, Plantronics, VIP Computers, Genius, Hannspree, Philips, AOC, SanDisk, Synaxon (Gold partners), with CompTIA and Brigantia as event partners.

For sponsorship opportunities, contact:

For all the latest news on the PCR Boot Camp, follow our Twitter feed at @pcrbootcamp. Or visit our dedicated website at

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