Online retailer WAE+ has revealed that it is on target to reach £9 million sales in its second year of operation.
WAE+ has reached £4.48 million sales in the first six months of its financial year, compared to £1.4 million in the previous six months.
Following record Christmas sales figures, WAE+ has continued to build upon its success with the online retailer now averaging over 6,500 customer orders per month.
Ben Slater, operations director at WAE+, commented: “We are delighted to report a successful first half year with sales and profits on the increase. WAE+ now has to establish the next stage of growth, supported by our recent move to larger premises. We are looking forward to adding more lines, including health and beauty products, while expanding our existing ranges.”
Early in 2013, WAE+ relocated to a new distribution centre in Birmingham with office space to accommodate a workforce which is forecast to increase by 50 per cent over the next two years.
Since moving, the company has extended its working hours from 8am to 8pm in response to rising demand and has recruited ten new team members, increasing its workforce from 16 to 26.
WAE+’s new distribution centre houses a 15,000 sq ft on-site warehouse and the decision to move to a larger warehouse is proving invaluable as WAE+ has one of the widest product ranges provided by a UK online retailer.
There have been further improvements to the WAE+ website too. An enhanced search facility has been developed and the site re-organised into ‘departments’ to simplify customer browsing.