Bem brought to the UK by the team at Bobby Watkins Ltd

Consumer electronics newcomer bem Wireless appoints UK distribution to Micro-P

Wireless solutions provider bem Wireless has chosen Micro-P as UK distributor for its hi-fi audio portfolio.

First unveiled at CES earlier this year, bem’s audio solutions were a show highlight for many of the global media creating invaluable pre sale exposure for the company and the brand.

It was also a favourite of UK based business development company Bobby Watkins Ltd which won the contract to manage the European business on behalf of bem, and is responsible for arranging the new relationship with Micro-P.

Bobby Watkins, Founder of Bobby Watkins Ltd commented: “I am delighted with the agreement that will see us work hand in hand with Micro-P to build the bem business together. We will work with both strategic national partners, as well as ensuring that the independent retailer has the tools and confidence to sell the bem Wireless range.”

Micro Peripherals were selected as bem UK distributor based on its reach across the broad retail and e-tail community for complete platform penetration, as well as its reputation for offering fantastic sales and support services to the channel.

Most importantly, Micro-P was able to demonstrate developing expertise in the consumer audio and visual market which was seen as crucial by the Bobby Watkins team in order to deliver the educated service expected of a strategic, long term channel partner.

Caroline Hope, General Manager, Consumer Electronics Division, Micro Peripherals commented: “We are delighted to be working with Bobby Watkins and his team to introduce the b?m audio products to the retail channel. The bem portfolio has a good variety of products offering style, substance, design and affordability which we have no doubt will appeal to the varying needs of our retail customers, and Bobby Watkins Ltd offers us the energy and support we need to ensure we deliver the highest level of service to our customers. Truly a winning combination to achieve the best possible sales results.”

The Speaker Trio, the Boom Box and the Mobile Speaker are available from Micro-P now. Contact for more information on how to stock the bem audio line.

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