Tesco has opened a new office in Shoreditch which will focus on developing the firm’s next generation of mobile apps.
The team is headed by mobile experience director Luke Vinogradov and will also work on identifying future trends in shopping on smartphones to inform the retailer where it needs to invest.
Chief executive Philip Clarke said earlier this year that in the future ‘app development is going to be just as important as property development’.
Tesco already has a number of apps for things such as shopping on the go and its Clubcard point scheme. This new office in Shoreditch will position the firm at the heart of digital innovation at Silicon Roundabout in London – called so because of the influx of digital companies in the area.