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New phone has a central focus on social media

Nokia unveils Asha 210 with QWERTY keyboard and world’s first WhatsApp hard key

Nokia has announced the latest smartphone in its Asha family, which features a full QWERTY keyboard.

With a central focus on social media, the Asha 210 comes with the world’s first dedicated WhatsApp button.

With Facebook and Twitter already included on the handset, the Nokia Asha 210 also offers support for popular email accounts, such as Gmail.

"The Nokia Asha 210 really stands out giving super-social consumers new ways to express their personalities through design, colour and innovations like the world’s first WhatsApp button," explained Timo Toikkanen, executive vice president, Mobile Phones, Nokia.

"It has been designed to allow people to easily update their social networks, stay in touch with friends and share user created content.”

"We are focused on delivering the best WhatsApp experience to as many people as possible," said Brian Acton, co-founder of WhatsApp Inc.

"We are very excited about our partnership with Nokia Asha complementing our strategy of giving people around the world an easy experience when keeping in touch with their friends."

Set to ship in single SIM and Dual-SIM versions, the smartphone features a 2.4-inch 320×240 display, 2MP camera, and will be available in yellow, cyan, black, magenta and white.

The Asha 210 has an estimated retail price of 72 USD and is expected to start shipping in Q2 2013.

Check out Nokia’s hands-on video for the new phone below:

https://www.youtube.com/watch?v=m_b1yeSCdhU

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