New Kaspersky product aims to protect consumers from online fraud by safeguarding their passwords

Kaspersky launches PURE 3.0 Total Security

In the wake of increasing threats to consumers’ assets online, security specialist Kaspersky Lab has launched PURE 3.0 Total Security to safeguard users’ identities, passwords and money.

Kaspersky conducted research through YouGov, which discovered that 38 per cent of consumers use the same password for more than one online account, increasing the likelihood of a cybercriminal gaining access to multiple accounts.

Also, data from Kaspersky Lab shows that more than 5,000 websites are compromised daily, including popular banking and shopping websites, while 70 per cent of phishing emails trick victims into visiting cleverly-forged websites for the sole purpose of stealing their bank credentials.

Consequently, the firm developed Kaspersky PURE 3.0 Total Security, which aims to safeguard all things stored and exchanged on PCs.

The new product from Kaspersky boasts features including online banking and shopping security, password management and online backup, all of which can be accessed via an easy-to-use interface with rapid access to key features and management from the main window.

“The internet has become a key element of our lives today and this has increased the potential ‘attack surface’ for cybercriminals. As increasing numbers of us bank, shop and socialise online, the number and sophistication of attacks from cybercriminals also rises, therefore we all need to make sure we are taking the necessary precautions to stay protected”, says David Emm, senior security researcher, Kaspersky Lab.

“By incorporating award-winning technologies such as Safe Money and Automatic Exploit Prevention into Kaspersky PURE 3.0, we sought to develop a product that not only protects a PC but the digital identity and online assets of its user, whether that be bank details or personal photos.”

New features include Safe Money – which verifies that banking, payment and shopping sites are genuine, and Password Sync – which enables users to keep multiple passwords in a secure vault that can be synced across multiple computers with PURE 3.0.

There’s also Online Backup, Automatic Exploit Prevention, Parental Controls, Home Network Control, and more, all working to protect users.

Kaspersky PURE 3.0 Total Security is available now. One-year licences can be purchased for £59.99 for a single user licence and £89.99 for a three- user licence.

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