Innovation and exploring new markets are the keys to staying fresh in the retail market, according to distributor Micro-P.
Micro-P’s head of marketing, Nerissa Tong, recently stated that retailers should consider moving in fresh and new directions when faced with difficult market conditions, in order to stay ahead of customer’s demand.
“High street stores continue to be challenged with diminished footfall, increased margin pressure and online trading challenges,” Tong told PCR.
“PC retailers need to look at new markets and innovative new ways to integrate products with new and existing customers, as well as offer something different to other retailers on the same high street to stay fresh and forward moving.”
To help retailers do just that, Micro-P has signed up as a Platinum partner for this year’s PCR Boot Camp where it will be showcasing its updated range of options for the Connected Home market – an increasingly profitable sector that is now beginning to hit the mass market.
To hear more about Micro-P’s plans for Boot Camp, read the full interview with Nerissa here.
PCR Boot Camp, in association with Microsoft, is due to take place on Wednesday May 29th at The Brewery on Chiswell Street in London.
It is a conference and expo for the UK’s 250 top technology retailers – you can register for free here. All retailers and resellers who attend will also receive a free Jabra Bluetooth speaker worth £150.
Microsoft is the headline partner for this year’s event and it’s joined by Entatech, Micro-P, Gem Distribution, and Westcoast (Platinum), plus Hama, Wasp, TP-LINK, KMS Components, Plantronics, VIP Computers, Genius, Hannspree, Philips, AOC, SanDisk, Synaxon (Gold), with CompTIA and Brigantia as event partners.
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