Retailer’s new website generates 25 per cent of its traffic from mobile devices

John Lewis reaches £1bn online sales a year earlier than planned

John Lewis has reached online annual sales of £1 billion for the first time, 12 months ahead of the department store’s own forecast.

“Passing the £1bn milestone almost an entire year ahead of schedule is a fantastic achievement for us, and a reflection of how central online shopping has become to our customers,” said online director Mark Lewis.

“We have a leading omnichannel strategy which our customers love, but to continue to deliver the service our customers want, we need a website which will serve us as well as the old one did, and maintain our position as a leading innovator in online retailing.”

The news follows a £40 million investment in the retailer’s new website,, which generates 25 per cent of its traffic from mobile device.

“We have designed the new site to incorporate the best features of our previous site making it not only easy and intuitive to use, but inspiring to shop,” added IT director Paul Coby.

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