Trade organisation will be advising retailers and resellers at PCR Boot Camp

‘Retailers need to change to survive,’ cautions Synaxon’s Derek Jones

Synaxon’s managing director Derek Jones has said record numbers of indies are destined to fail. But all is not lost. He says if retailers find ways to change, there is hope.

"I believe that the days of running a small ‘lifestyle’ retail shop are just about over and unfortunately these retailers need to change simply to survive.

"Without a smarter and more dynamic approach to business we will once again see record numbers of independent retailers fail. My advice is – don’t just tweak a few things in your business – independent retailers need to take a step back, think outside the box and go for growth, they need to do things that they never even envisaged in 2011 or 2012 and with or without the support of an organisation like Synaxon UK they must recognise that if they do what they have always done, in 2013 they will not get the results that they have always gotten,” said Derek Jones in an interview with PCR.

Synaxon are a gold partner at this year’s PCR Boot Camp, where the firm will be talking to and advising retailers and resellers.

PCR Boot Camp, in association with Microsoft, is due to take place on Wednesday May 29th at The Brewery on Chiswell Street in London.

It is a conference and expo for the UK’s 250 top technology retailers – you can register for free here. All retailers and resellers who attend will also receive a free Jabra Bluetooth speaker worth £150.

Microsoft is the headline partner for this year’s event and it’s joined by Entatech, Micro-P, Gem Distribution, and Westcoast (Platinum), plus Hama, Wasp, TP-LINK, KMS Components, Plantronics, VIP Computers, Genius, Hannspree, Philips, AOC, SanDisk, Synaxon (Gold), with CompTIA and Brigantia as event partners.

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For all the latest news on the PCR Boot Camp, follow our Twitter feed at @pcrbootcamp. Or visit our dedicated website at

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