Sets technology customers in its sights

John Lewis aims to shake up broadband battle

Department store John Lewis launched its broadband packages a year ago. Now it’s set to build on its success there by integrating its broadband offering into sales in its technology departments.

The department store, which sells five tablets every minute, wants to attract those customers currently unsatisfied or planning to make a change from their current internet providers. 

The firm will now offer customers six months of free broadband when they buy any internet-enabled products from tablets to laptops and beyond. 

The catch, if you want to call it that, is that customers must sign up for a 12-month contract in order to get the free six months, from a choice of three different packages.

Tablets and telecoms buyer Adam Brown told PCR: "Over the last few years we’ve become a destination for customers to experience new and exciting technology, but we’ve been frustrated hearing about our customers who take their new equipment home and then get a poor service from their broadband provider. We’re determined to bring John Lewis values to the Broadband market – delivering a honestly advertised, high quality set of products with outstanding levels of customer support, and this new offer will make sure that we’re extremely competitive on price too."

John Lewis was awarded ‘best for technical support’ and ‘best for speed’ in a recent Which? Broadband Customer Satisfaction survey, as well as gaining the highest ratings in the cost of making a call and speed of answering queries.

Its three broadband services comprise Standard, Unlimited and Fibre and packages including line rental are priced at £24.50 per month for a 12-month contract.

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