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This July sees the return of Independent Retailer Month, with Independents’ Day running once again on July 4th.
For 2013 the two campaigns have joined forces, so Independents’ Day on July 4th will kickstart the entire month’s celebration.
The goal of both events is to encourage consumers to make a point of shopping at local stores.
Independents’ Day is organised by the National Skills Academy for Retail and is a national one-day event that celebrates diversity on the high street – find out more at www.retailindieday.com
Meanwhile, IRM is organised by the Support for Independent Retail campaign, founded by ‘Retail Champion’ Clare Rayner, with the purpose of helping consumer-facing businesses engage with local customers for the benefit of the whole community. www.independentretailermonth.co.uk
Both campaigns are offering a wealth of free, downloadable materials and resources to indies at their relevant websites.
Retailers and towns are urged to create celebratory events on 4th July, and regularly throughout the month, helping customers rebuild the habit of shopping with the independent businesses where they work, live and visit.
Clare Rayner, who spoke at last year’s PCR Boot Camp event for retailers and resellers commented: “2013 is the third year for Independent Retailer Month and we intend it to be the best yet. It’s simple, effective activities, such as these campaign events, that can really help to start the process of changing consumer habits, reminding people that they stand to lose all the fantastic shops in their area if they never visit.”
