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EE has joined forces with The Guardian News & Media to launch a new user-generated content platform.
Available on iOS, Android and online via witness.guardian.co.uk, GuardianWitness allows the general public to submit videos, pictures and text directly to The Guardian for inclusion on the platform.
Selected submissions will be featured on the Guardian website or in The Guardian or Observer newspapers, allowing users to become part of The Guardian’s journalism, comment and reporting process. Video submissions will also appear on a new GuardianWitness YouTube channel.
Spencer McHugh, director of Brand, EE said: “Smartphones have changed the way in which news is covered and shared around the world as ground-breaking mobile technology breaks down the barriers between journalists and the public. As the first providers of superfast 4G in Britain, EE is uniquely placed to support this transformation in the way news is reported, consumed and shared. This revolutionary new platform from The Guardian recognises these developments, enabling users to film or photograph something and share it with the Guardian’s editorial team in a matter of seconds, and EE is delighted to support The Guardian’s approach to open journalism.”
David Pemsel, CCO, Guardian News & Media, also added: “GuardianWitness, in partnership with EE, is a fantastic example of our open approach to working with brands to innovate and create new experiences for our digital audiences. It was only possible because of how closely we were able to collaborate with EE and MEC, and pulling together a cross-discipline team of brilliant people and technology from our in-house digital development department. GuardianWitness is world class product, fully integrated across our editorial platforms, that will engage and activate our audiences.”
