Firm wants its Think brand to become more desirable among younger customers

Lenovo VP says Think-brand smartphone could be in the pipeline

Dilip Bhatia, vice president and general manager of Lenovo’s ThinkPad Business Unit has revealed that the firm may build a Think-brand phone, reports TechCrunch.

In the interview with Sina Tech, Bhatia said that Lenovo wants the Think brand, which includes ThinkPad laptops, to become more desirable among younger customers, and the ThinkPad Business Unit may build a smartphone.

Lenovo is currently the world’s second largest maker of PCs, and it seems eager to grow within the mobile phone market. The firm has seen its smartphone business grow 216 per cent year-over-year in Q4 2012 and managed to ship 9.5 million units, according to research from Canalys.

With Lenovo’s CEO recently saying that he wants the firm to take over Apple one day, an iPhone competitor in the form of a Think-brand phone could very well be on the cards.

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